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cctv analytics

CCTV Analytics

Clearway provides CCTV analytics that detect unusual activity, track movement, and identify risks in real-time to enhance security and operational efficiency. CCTV analytics is an AI-powered software technology that automatically interprets video footage to identify, track, and classify objects (people, vehicles) in real-time.

Clearway’s CCTV Analytics service transforms traditional video surveillance into a smart, proactive security solution. Using advanced AI and video analysis, our systems can detect unusual activity, track movement, identify risks in real-time, and reduce false alarms. Whether you need people counting, perimeter monitoring, or behaviour analysis, CCTV analytics provide sharper insights and faster responses—enhancing both security and operational efficiency.

Evaluate Trends with CCTV Video Analytics

CCTV analytics is one of the many powerful functions available through AI security, enabling process-driven businesses to map trends, evaluate movement flows, and make informed organisational decisions.

Real-time analysis helps improve road safety by spotting potential collision risks, detecting unusual behaviour, and using footage of traffic incidents to find the best ways to improve safety measures. 

Key Benefits of CCTV Analytics

  • Motion Detection: alerts teams when unexpected movement is detected.
  • Facial Recognition: identifies individuals by comparing faces to authorised or watch-listed profiles.
  • People Counting: tracks how many people enter or leave a specific area.
  • Vehicle Detection and ANPR: recognises vehicles and reads number plates for access control or traffic monitoring.
  • Perimeter Breach Alerts: sends notifications when someone crosses a restricted area.
  • Behaviour Analysis: flags unusual or suspicious activity, such as running, loitering, or climbing. 
  • Objects Being Moved: crucial for businesses with high-value stocks, machinery, tooling or equipment.
  • Stationary Objects: that could be a person loitering, a vehicle repeatedly scouting a location, or a static car that has broken down.

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Need Immediate CCTV Security Support?

If you’re dealing with repeated false alarms, suspicious activity or increasing security concerns, our CCTV specialists can quickly recommend and deploy intelligent analytics that provide real-time monitoring and faster incident detection.

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Who Are Our CCTV Analytics Services For?

security for construction sites

Construction Sites

Construction Sites

CCTV analytics help construction managers identify unauthorised access, monitor site perimeters, detect vehicles entering restricted areas and protect valuable tools, plant and materials outside working hours.

warehouse and self storage security

Warehouses and Distribution Centres

Warehouses and Distribution Centres

AI-enabled analytics can trace vehicle movements, monitor activity around loading bays and access-restricted areas, and help prevent theft while improving compliance with health and safety standards.

CCTV Analytics

Retail Parks and Shopping Centres

Retail Parks and Shopping Centres

Intelligent surveillance can identify suspicious behaviour, monitor customer flows, detect abandoned objects and support loss prevention teams with real-time alerts.

office cctv installation

Commercial Offices and Business Parks

Commercial Offices and Business Parks

CCTV analytics improve building security by monitoring entrances, reception areas and car parks, automatically identifying unusual activity while helping manage visitor access.

Clearway Vacant Property Services

Vacant Properties

Vacant Properties

Empty buildings are vulnerable to trespassing, vandalism and arson. CCTV analytics immediately detect movement, perimeter breaches and loitering, ensuring rapid responses before significant damage occurs.

public sector cctv

Critical Infrastructure and Public Sector Sites

Critical Infrastructure and Public Sector Sites

Utilities, transport hubs, education facilities and local authorities use intelligent analytics to monitor large areas, improve situational awareness and respond quickly to potential security threats.

Key Features of CCTV Analytics:

    steel screens

    Turn Passive Recordings Into Security Intelligence

    An AI CCTV system can continually track vehicle counts through Traffic Monitoring, help authorities plan for anticipated bottlenecks and respond immediately when unlawful manoeuvres, accidents or breakdowns occur.

    Accurately detect objects and behaviour

    Along with capabilities such as Object Detection Cameras and Stopped Vehicle Detection, progressive surveillance can provide a range of CCTV analysis techniques depending on the location and purpose of the security system.

    Detect Vehicles with ANPR

    ANPR can be a simplified system to track repeat visitors or cars, or an AI-driven control system to streamline site entrances. Cameras can determine whether a number plate relates to an authorised vehicle, capture instances of vehicles travelling at speed, and alert security responders when a blacklisted car is spotted.

    Boost your CCTV capability

    Server-based CCTV analytics are a cost-effective way to scale the capacity of legacy hardware. AI analysis can detect the presence or absence of specific people, objects and vehicles, report on the direction of travel, and classify objects to exclude or include items depending on your search parameters.

    Rapid-Response Alarm Activations

    Camera-based analytics are the gold standard in intelligent assessments, processing data at the camera itself to detect an event – such as changes in audio levels, intrusions or image changes – triggering alarm activations.

    Make CCTV specific to your need

    CCTV analysis is wholly customisable, with the ability to be programmed to respond to predefined events, actions or movements that fall outside of your expected norms.

    Accurate motion detection

    Adaptive motion detects behaviours calibrated to the monitored area, distinguishing between natural actions (such as blowing leaves) and suspicious events.

    Improve Capture Quality

    Vibration removal means that your video quality is exceptionally clear and is ideal for external cameras with a long-range focus.

    Our Process

    Clearway mobile patrol

    How It Works?

    1. Site Assessment and Risk Analysis

    Our security professionals start with assessing your premises, your existing surveillance and your requirements. This gives us the information we need to offer insights and recommendations on the most suitable analytics that will achieve your security objectives.

    2. CCTV Analytics Configuration

    Each installation is configured to ensure software can recognise relevant events and normal, non-risky movements, whether counting people and footfall, tracing vehicle movements, monitoring perimeters or identifying anything suspicious like loitering or unusual behaviour patterns.

    3. System Integrations

    Analytics are integrated with your existing CCTV cameras or installed alongside new surveillance equipment, ensuring seamless operation with monitoring centres, alarms and access control systems where required.

    4. Live Monitoring and Instant Alerts

    Once operational, the system continuously analyses live footage, generating immediate alerts whenever predefined events or suspicious activities are detected.

    5. Continuous Optimisation

    As your business changes, analytics can be adjusted to reflect new layouts, operational requirements or emerging security risks, ensuring your surveillance remains accurate and effective.

    Problems We Can Solve With CCTV Analytics

    There are countless ways in-depth CCTV analytics support intelligent planning, from assessing where to install traffic lights and pedestrian crossings, evaluating the dangers of specific road layouts and determining where to allocate emergency response resources.

    Your Security Team Is Spending Too Much Time Watching CCTV


    Reviewing live or recorded footage manually is time-consuming and often means important incidents are missed. AI analytics automatically identify significant events, allowing operators to focus only on genuine security concerns.

    You’re Experiencing Too Many False Alarms


    Wildlife, weather conditions and harmless movement can trigger unnecessary callouts. Intelligent analytics distinguish between routine activity and genuine threats, significantly reducing false activations.

    You Need Earlier Warning of Potential Incidents


    Rather than recording events after they’ve happened, CCTV analytics identify suspicious behaviours such as loitering, climbing, perimeter breaches or unusual vehicle movements before incidents escalate.

    You Want Better Visibility Across Large or Complex Sites


    Large premises can be difficult to supervise effectively. AI continuously monitors multiple cameras simultaneously, ensuring no area is overlooked.

    You Need Better Control of Vehicle Movements


    Monitoring deliveries, staff vehicles and visitor traffic manually is inefficient. ANPR and vehicle analytics automatically identify authorised vehicles while highlighting unusual traffic patterns.

    You Want to Improve Operational Performance as Well as Security


    CCTV analytics provide valuable business intelligence through people counting, occupancy monitoring and movement analysis, helping improve layouts, staffing and customer experiences.

    Your Existing CCTV Isn’t Delivering Enough Value


    Traditional cameras simply record footage. Analytics transform your surveillance into a proactive management tool that provides real-time intelligence and actionable information.

    You Need Better Evidence Following an Incident


    Intelligent search capabilities allow operators to quickly locate footage using object type, movement direction, vehicle registration or behavioural triggers rather than reviewing hours of recordings.

    Extracting actionable information from your CCTV recordings in real time is an excellent way to take a proactive approach to managing security risks or incidents.

    commercial squatters

    What Our Clients Say

    Fisher German LLP

    July 2025

    Great Service and Rapid Response

    I have been using Clearway for over 5 years. One of the standout features of Clearway is their rapid response time.

    Axis Europe

    July 2025

    Can’t Commend Them Enough

    The guys were very polite, friendly and professional in their whole attitude. They worked very hard & did a great job!- Can’t commend them enough!

    John Fisher S&C Slatter

    July 2025

    Huge Thanks

    A huge amount of thanks goes to ‘Clearway’ for their exemplary conduct and unwavering commitment to the safety of my site management, site operatives and construction site.

    Why Choose Clearway for CCTV Analytics?

    Clearway combines advanced AI-powered analytics with decades of security expertise to deliver intelligent surveillance systems that actively identify risks, improve operational awareness and support faster, more informed responses.

    Intelligent Security Designed Around Your Risks


    Every organisation faces different security challenges. We configure CCTV analytics around your premises, operations and priorities, ensuring alerts focus on the activities that genuinely matter to your business.

    Experienced Security and Technology Specialists


    Our engineers understand surveillance technology and practical security operations. This allows us to recommend solutions that not only generate useful data but also improve day-to-day protection, incident response and operational efficiency.

    Automated Motion, Activity and Object Tracking


    Object counting and removal can be programmed to issue a signal when an activity threshold is reached, aimed at targets within protected zones. Auto tracking uses pan, tilt and zoom movements to trace vehicles or individuals of interest, locking on the pathway of travel and enabling precision responses.

    Proactive Anti-Tampering Safeguards


    Camera sabotage features can determine if a video has been compromised, such as an intruder covering the lens or trying to reposition a fixed camera. Please contact the Clearway team for additional information about any of these features and how adaptive CCTV analytics could enhance your overall security surveillance processes.

    What do our experts say?

    Traditional CCTV only tells you what has already happened. Intelligent analytics completely change that by identifying unusual activity as it occurs and providing immediate alerts before situations develop into more serious security incidents. When configured correctly, CCTV becomes a proactive security tool rather than simply a recording system.

    Daniel Meeajane

    Daniel Meeajane

    Business Development Director

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    FAQs

    How Accurate Are CCTV Analytics?


    AI analysis is extremely accurate and operates within defined parameters to pinpoint actions, movements, objects or individuals, whether safeguarding assets from being removed or detecting unwanted behaviours.

    The sharply focused monitoring functionality provides an accuracy of 98% and above, with outstanding image quality and metrics such as vehicle licence plate detection, movement speeds, directions of travel and repeat occurrences.

    When the analysis triggers an alert, a signal is dispatched in as little as one second, allowing responders to focus their resources on the highest security risks without false alarm activations.

    How Do CCTV Analytics Interpret Video Footage Into Information?


    The analytical functions are driven by AI, using algorithms to read the video data, recognise the context, and perform processes or actions.

    Each piece of footage is analysed, with cameras or servers set up to recognise chosen activity triggers and issue instant alerts.

    System managers can create their defined parameters from the outset, instructing the AI what to look for and the process chains to follow whenever a trigger occurs.

    What Are the Benefits of CCTV Analytics?


    CCTV cameras can capture thousands of hours of footage, which would be impossible to look through manually.

    AI analysis facilitates more reactive responses, reducing the potential for criminal activity, with automatic notifications issued as required to the designated responder or monitoring team.

    Can CCTV Analytics Work With My Existing Cameras?


    In many cases, yes. CCTV analytics can often be integrated with existing surveillance systems, allowing businesses to add AI-powered monitoring without replacing all of their cameras.

    We’ll assess your current equipment and recommend the most effective solution based on your existing infrastructure and security objectives.

    Can CCTV Analytics Be Tailored to My Business?


    Absolutely. Analytics can be configured to detect the specific activities that matter most to your organisation, from perimeter breaches and vehicle movements to people counting, object removal, loitering or restricted-area access.

    This ensures the system generates relevant alerts while reducing unnecessary notifications.

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