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Why is CCTV important for businesses?

Why is CCTV important for businesses?
Why is CCTV important for businesses?

There are a number of ways and reasons to use CCTV – but predominantly, it is a security measure adopted by businesses in the UK who wish to protect their assets, stock, equipment and premises from criminals.

British business statistics show that, in the wholesale and retail sector, criminal theft and fraud impacts over 10 million companies a year, with 40% of firms experiencing crime.

In this guide, the Clearway team runs through some of the core benefits of installing CCTV in your business premises – and what impact it is likely to have on your security.

1. CCTV Prevents Crime

The ideal scenario is that your firm experiences zero crime and no thefts. Of course, to achieve such a robust defence, you need a highly visible solution that makes your premises unattractive to thieves.

CCTV is one of the most cost-effective ways to achieve such protection. You must install signs advising site users, visitors, and the public that live recording is taking place. Cameras in vulnerable spots are an excellent way to put off criminals and show that your property is inaccessible.

Particularly businesses on industrial estates, in remote areas, or where the site is closed on the weekend or overnight, benefit from this security measure.

Retail theft is also a substantial business cost every year. Having CCTV in place is a proactive way to reduce retail thefts and deter potential shoplifters who know there is a good chance of being identified, arrested and charged.

You can read more about crime prevention with CCTV here. 

2. Surveillance Helps to Monitor Activities

Business risks don’t relate solely to crimes, but also to productivity levels, accidents, and safety as a whole.

You can review CCTV footage for any number of reasons, help managers stay on top of what is happening, how quickly projects are progressing, and track visitors to the site.

For example, in a retail environment, CCTV with smart sensors is a quick way to track footfall, monitor bottlenecks, plan for better layouts to facilitate more streamlined foot traffic, and identify when you need additional staffing.

It has multiple applications across the sectors. Another way to use CCTV for site management is to keep an eye on whether deliveries are being made on time, and whether site protocols are being correctly adhered to.

Note that CCTV cannot, usually, be used to monitor specific staff, so is useful to retain oversight and monitor activities remotely, rather than to record employees.

3. CCTV as an Insurance Against False Claims

Insurance claims are a significant business risk in many industries – and with ‘no win, no fee’ legal cases, it can be extremely difficult to prove whether your business was not at fault, or indeed whether an accident occurred in the first place.

CCTV can be used as admissible evidence in false insurance claims, or fraudulent injury claims against your business.

The ideal is to install high-performance CCTV that captures sound as well as video as a robust way to defend your company against inaccurate claims.

4. Staff Security and Protection

For public-facing businesses, the risk of abuse or assault against personnel is a serious operational risk.

This issue is also prevalent in sectors such as construction. High-value goods, machinery and equipment, present a vulnerability, and employees cannot deal with criminals without a professional security presence on site.

CCTV deters criminals of all kinds, providing peace of mind that your premises are protected. Should any incidents occur, you have the footage to assist the authorities in apprehending the offenders.

It is also useful to protect staff from misconduct and is commonly used in supermarkets, shopping centres, retail outlets and malls for this very reason.

5. Cost-Effective Crime Prevention

Budgets are also critical factors for businesses. CCTV offers an affordable way to add a layer of protection to your security strategy.

Even where full-time security staff are present, it is usually impossible for them to have a full view of every visitor on every part of your premises. In contrast, businesses can install CCTV with clear lines of sight across every corner.

CCTV cameras are a great way to expand your security team digitally, with minimal running or maintenance costs, and yet a solution to reinforce your premises as a location that is not vulnerable to criminal activity.

The College of Policing reports that 26% of crimes can be prevented altogether with adequate CCTV installations, with rates as high as 51% prevention on criminal activities in car park areas.

This data shows how CCTV provides a practical, robust way to defend your business from unwanted behaviour, and provides a setting where potential criminals will think twice before attempting an intrusion.

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